Some Thoughts on the Psychology of Design

November 13, 2010 § Leave a comment

I don’t claim to be an expert in the culinary packaging field certainly, but I did notice something while making pizza the other day:

Bell peppers come in bags with holes in them but still have that zip-lock seal thing.

I’m wondering things:

“Did the test market say that buyer’s bought the ones with the seal even though there is actually no need to keep them in an air tight container? Like, is there something about the consumer psychology that dictates people wanting everything in individual sealed containers despite need?”

Did / does the market do worse if there was a bag without holes but no way of closing the top? I think people would feel compelled to twist-tie it closed or something, wouldn’t they? This, I’m assuming would lead to faster molding on the fruit.

So really, the holes are there to keep the consumer from his own compulsive need to seal everything “air tight” and spoiling the fruit.



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