Yet more logotype ideas
January 27, 2011 § 2 Comments
So, have you noticed the new banner yet?
I’m trying, slowly, slowly, slowly to get something around that I like. I’ve tried virtually every combination; the sketches are stacking up and the PSD files are layered worse than Inception’s plot line.
I’m drawn to a logo type instead of a logo because of one simple thing: googlability. The ability for someone to see something they like and think “Oh, I should look up that person! Right NOW.” and then proceed to give me money. Goal here = spreading my name and reaping wealth.
But in all seriousness, this has happened to me before. I’ve seen something cool that I like and all there is in the corner is a logo. Awesome. Now what am I supposed to do with that? Try and google what the logo looks like and hope I’ll randomly stumble across who they are? Ha. Like people have time for that.
Solution: use my name, or initials at the very least. Always bring it back around to that constant branding. Reenforcement. The human memory remembers shapes better, but that shape is only useful if they can correlate it. Since I’m no Nike, I’m not fortunate enough to sign things with a simply swooshy line. I need more concrete ways to stick inside someone.
So, name as logo type. That’s cool. Sure. Easy, right? Pick a font and repeat it endlessly?
I want more than that! Something clever. Something unique in at least some tiny way.