Smart Car Redesign *update*

February 24, 2011 § Leave a comment

You’ll probably recall I did a quick scribbling the other day of a Smart chassis car that looks ‘cool’ or, at the very least, not nearly as dumb as the current Smart car.

It seems they listened and came out with the above (and it record time, I only posted mine days ago!)

It’s the new Smart Forspeed and it’s a step in the right direction, I think. It has a lower center of gravity and looks far less top heavy as it might around the corners. It still has those disgustingly adorable round headlights which give it this eager puppy dog face that will have the middle aged woman demographics covered, but aren’t aggressive enough for the market of people who are actually looking for speed (see what I did there?) in their vehicles. But, that category probably wouldn’t have anything to do with Smart as a brand in the first place, so perhaps it’s a wise move to appeal to the type of people who think Thunderbird convertibles are “cute”.

Once they figure out how to get that menacing slit eyelid angry face headlights in these typically bubbly round cars, we’ll be golden.


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