Bovino Lakto

May 14, 2011 Comments Off on Bovino Lakto

Like the beer ad before it, it’s done with the classic advertiser’s style in mind. Big, bold typography that is there not to tell you how good the product is, not to tell you features or prices but rather just telling to you drink it. That’s all. Just drink the milk.

Originally it was a Kavalo product as well, but since Kavalo means horse the word ‘milk’ coming after it changes the meaning slightly for the hilarious.

You’ll notice too that ‘drinkajo’ inherently means refreshing-drink and so the ‘freshigar’ in front of it is redundant. Since most English people won’t understand this, it makes sense to use both words since we’re more familiar seeing “refreshing drink” or some derivative being two different words. I’m using Ido not as a language in itself but rather as an excuse to not use English – I don’t mind utterly destroying the rules. It’s Lorem Ipsum anyway.



May 12, 2011 Comments Off on Benage!

I’m the weird designer type who obsesses over the menu design and the posters they hang on the walls in restaurants – this should come as no surprise. If you aren’t that type, next time you’re eating at Earl’s take a look around. You might find posters resembling the above; vintage, alcoholic and usually in Italian.

Mine is not Italian. In fact, most of them aren’t even real words. “Rejala” actually means “royal” in Ido, so it could be translated as “Royal Royale” which is just silly. Benage doesn’t exist at all, although I took “Benege” which means “Fine” and changed the middle vowel for flow. I like the improved ‘ah’ sound – really punches out the word better and sounds vaguely French. It doesn’t have any context in the poster, so it’s an exclamation that probably implies “Drink!” or “Enjoy!” or “Cheers!” or something.

I spend a lot of time making up words. It’s surprisingly hard, actually.

The lack of grid bothered me, since I observed that the real posters from the era past didn’t line anything up like I obsessively do. To make my name under the other text not justify to common lines really, really tweaked my grid OCD.  But! Authenticity, however fake, is what’s required here.

Looking at it now, I’m not sure I like the ‘o’ at the end of “drinkajo” – I think it could do without. Although, these fictional people probably thought the rhyming ends were clever for their slogan and chose that purposefully. That’s the other thing, when making pieces like this, I try to make the whole back story. Why are these lines here or there? Why would they, in the 20’s or whenever, probably pressed or hand painted, do certain things. I try to imagine who’s making the work in what kind of environment for what kind of purpose. I’m not sure if it helps or not, but I think it’s valuable insight at some level of artistic decision making.

So, that’s the verbose description of the piece. People keep asking for more behind-the-scenes (which I do enjoy of other creators as well) so I’m happy to oblige. I hope it’s helpful!

P12 Concept

May 8, 2011 § Leave a comment

Some sketches of the old P12 concept I did a while back. It’s pretty rough and some of those lines are utterly horrid. It’s a relaxing sunday afternoon thing…

Sad Unicorn

May 8, 2011 § Leave a comment

I have mixed opinions about my end result. From the beginning it was this nice, healthy cyber-punk blue that gave a really good melancholy rain feeling, but that’s since faded into a sort of neo-noir sepia.

The the brick wall was muted a lot with the rain and DoF blur, which is sad because by itself it had a perfect wet reflection and those coloured neon lights really shone through. The green one in the upper right corner is pretty much gone in the end result…

There was a lot more trash and grunge around originally, but it became really cluttered and I couldn’t make a material I liked since the garbage reflected the lights too and just became this really focal point of distraction which ultimately I axed. So… maybe this is the Mirror’s Edge city of cleanliness?


May 6, 2011 § Leave a comment

Morning warmup: sketch something on my desk.

My desk is kept really empty, but I had this hard drive laying around from the Ubuntu experiments which I hadn’t yet put back in the closet rack o’ old drives.

It’s a little bit light. I’d probably do another layer with a digital Sharpie or something to make it pop.

Noman Island

May 5, 2011 § 2 Comments

That secret volcano lair?


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