Kavalo Syrup Co.

April 15, 2011 § 1 Comment

Morning warmup: vintage brand typography.

I like mom & pop butcher shops that have the company brand stamps that they stamp onto the meat paper – there’s just something classic about stamping. It’s neat because you’ll never get perfect ink distribution every time and so every one is different. It feels more humble somehow. I like that.

Grids in Typography

April 5, 2011 § Leave a comment

I always love this kind of process; seeing how these shapes arrived. It’s very precise and perfect in a way, the shapes kind of build themselves based on the intersections of other shapes. In this way, I believe, they become a lot more coherent, patterned and more aesthetically pleasing.

It’s always interesting to work without grids, just making curves and elements go wherever you please – the result is often horrendous. It’s amazing how the human mind sees such subtle nuances in shapes and form and it’s especially important in the above shapes since they’ll most likely be repeated thousands of times for branding etc.

Moral of the story: If you don’t have guide lines that look like the above when making typography, you’re doing it wrong.

Examples via Abduzeedo

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