May 14, 2011 Comments Off on MW: Logo
The background photo is from the Mt. Sulphur trip.
April 30, 2011 § Leave a comment
Morning warmup: Some sort of classic / modern restaurant.
Pretty basic. I did do more pulling in the ties with the hexagon / isometric cube but it started getting busy.
I’ve never used the heavier side of the Futura family and I think it comes across well. It’s better than seeing Rockewell for yet another project.
April 15, 2011 § 1 Comment
Morning warmup: vintage brand typography.
I like mom & pop butcher shops that have the company brand stamps that they stamp onto the meat paper – there’s just something classic about stamping. It’s neat because you’ll never get perfect ink distribution every time and so every one is different. It feels more humble somehow. I like that.
April 5, 2011 § Leave a comment
I always love this kind of process; seeing how these shapes arrived. It’s very precise and perfect in a way, the shapes kind of build themselves based on the intersections of other shapes. In this way, I believe, they become a lot more coherent, patterned and more aesthetically pleasing.
It’s always interesting to work without grids, just making curves and elements go wherever you please – the result is often horrendous. It’s amazing how the human mind sees such subtle nuances in shapes and form and it’s especially important in the above shapes since they’ll most likely be repeated thousands of times for branding etc.
Moral of the story: If you don’t have guide lines that look like the above when making typography, you’re doing it wrong.
Examples via Abduzeedo
January 27, 2011 § 2 Comments
So, have you noticed the new banner yet?
I’m trying, slowly, slowly, slowly to get something around that I like. I’ve tried virtually every combination; the sketches are stacking up and the PSD files are layered worse than Inception’s plot line.
I’m drawn to a logo type instead of a logo because of one simple thing: googlability. The ability for someone to see something they like and think “Oh, I should look up that person! Right NOW.” and then proceed to give me money. Goal here = spreading my name and reaping wealth.
But in all seriousness, this has happened to me before. I’ve seen something cool that I like and all there is in the corner is a logo. Awesome. Now what am I supposed to do with that? Try and google what the logo looks like and hope I’ll randomly stumble across who they are? Ha. Like people have time for that.
Solution: use my name, or initials at the very least. Always bring it back around to that constant branding. Reenforcement. The human memory remembers shapes better, but that shape is only useful if they can correlate it. Since I’m no Nike, I’m not fortunate enough to sign things with a simply swooshy line. I need more concrete ways to stick inside someone.
So, name as logo type. That’s cool. Sure. Easy, right? Pick a font and repeat it endlessly?
I want more than that! Something clever. Something unique in at least some tiny way.
January 21, 2011 § Leave a comment
January 14, 2011 § 2 Comments
I think I want either a logo or a recognizably unique character to represent me.
Something flexible enough to have a lot of variations of it (the City of Melbourne’s redesign comes to mind) :
Or some kind of character that can be seen doing a lot of different things that people can identify with and gives a sort of front to my personality that I can use.
Sadly, google images doesn’t have much by name, but the Mr. Andre character can be seen everywhere and is incredibly flexible to suit the various street elements he’s painted on.
Of course, I’m not looking to be a street artist, but the same kind of branding can be applied to logo / character type and branding. Just ask Shepard Fairey and the OBEY campaign.