IceCalibre has moved!

May 20, 2011 Comments Off on IceCalibre has moved!

Well, it’s official: IceCalibre blog is being retired. It’s been a good run – just a few months shy of three years in total.

Time for not only an upgrade but a brand new everything. Ground up. Terra nova.

I’m excited, for this allows for some grand new options and ultimately what I feel to be a better reading experience in the end. It’s somewhat bizarre to see the blog reader statistics go from thousands back down to mere tens, but it’ll grow soon enough. I hope to foster more of a personal approach, actively answering people’s questions in the comments or on Twitter (and as always, feel free to send email) so definitely, do those things – it’s nearly always guaranteed to make you more attractive to the opposite gender / more successful in life.

Without further ado, welcome! Welcome, young and old, to the brand new chocolate factory. Welcome, to blog Acrylo.



Move = 50%

May 18, 2011 § Leave a comment


Both a physical move for me, back to my hometown for work while off of school and also a move from this blog to the new successor. It’s not IceCalibre 2.0 but beta-named Acrylo – subject to change.

It’s a physical move for that too, actually, I’m running it on my server using the real WP platform so it can breathe easier and I’ll have more control. Excellent.

Check out the beta here, and from now on all content will be posted there instead of here. However, I’m keeping these and all previous posts alive and well to keep as archive.

Brennan Howl’s Moving Castle

May 16, 2011 § Leave a comment

Exciting news:

This blog is getting it’s well deserved upgrade to a luxurious private server and a real install of wordpress.

The new blog is still in rough stages but I started this morning, and if there aren’t any new posts coming here it’s because they’re being routed to the new address which will be unveiled soon.

Also, still accepting writers! If you like the things I’ve posted so far or want to add new areas of interest, please,  apply within.


May 12, 2011 Comments Off on Writing


This is going to be lengthy and probably poorly flowing, I understand if your attention span doesn’t make it past the end of the next sentence.


…that was a joke.

It’s interesting the thoughts people have on the new media. It’s also interesting they call it new media. Really, writing hasn’t changed all that much and Facebook and Twitter and all of these “new medias” are really just old media in a new medium and even then, not really. It’s still black text on a white page – although the white glows more nowadays.

But it’s interesting for me as someone who has grown up on the wave of all of this. I wasn’t quite young enough to grow up beside it, but I’m not old enough to remember times before it. I didn’t have a cell phone until a few years ago, and now you see pre-teens texting so I am older than that generation (not in the offspring sense as much as the 2.0 sense) of people. It’s funny that I watch old movies and see the typical teenage girl laying on her bed with her own phone talking for hours while not moving at all. As far as I’m concerned, I’d say mobile inter-connectivity is better for us. This past week I’ve logged at very least 50 km  walking / longboarding and enjoyed hours of beautiful spring-summer sun and fresh air, while never missing a beat with my friends if I was so inclined to include them in my adventure. I spent several hours in solitude, both physically and electronically as well, because that’s why I go out and explore; I really enjoy solitude.

I think people have it wrong, overall. I think they see the medium as the solution, be it good or bad, and I’m not sure any of that school of thought is correct. The stereotypical old people see it as this looming evil, standing over the world like a physical monster, devouring children. The stereotypical child is a happy king, seeing a world of information brought to them at the swipe of a finger. The stereotypical school board sees it as this overwhelming distraction and problem, and instead of admitting that the entire recorded history of the entire planet can be browsed within milliseconds they want to steamroll the same old same old lecturing techniques and call the students the problem.

I would suggest contrary. I would suggest that in fact it is a tool. Facebook is a tool, Twitter is a tool. They can be time sinks, perhaps, but so is sharpening a saw. In the end, they do a particular job that not much else in the world can. I won’t say it’s good or evil, I’m not fighting for the kids or the seniors because honestly, I don’t believe there deserves a fight at all. To do so would be like fighting over said saw: perhaps people have been killed by them. True. Perhaps they’ve done an excellent job cutting down trees to build houses. True. Perhaps cutting down trees with your bare hands is a ridiculous waste of time and needs to be updated. Humans need tools. Ultimately, it’s a little part of why we’re human in the first place.

This relates directly to brands:

Apple vs. Microsoft.

I say: Who cares?

They too are tools. They do different things. You can fight saw vs. axe all day (I guess the metaphor is sticking) but ultimately they’re just tools designed to do slightly different things. There is no right or wrong, there is no winner or loser or better or worse. Pick the one that does the job you need to do best. Duh!

Also: Sports teams. An even more useless battle because they don’t even accomplish anything.

Moral of the story, before this turns into a grand mal rant: Everything is a tool, stop fighting over trivialities and use the one that makes sense. Don’t judge others for the tool they use, natural selection should take care of that.

We live in a new world that’s sparkling and awesome. Don’t be stupid.

Scrapbook 12

May 10, 2011 § Leave a comment

I’ve been MIA for a few days now, for which I deeply apologize. (Still accepting applications for writers to help start the new, real blog project)

Needless to say, my inspiration folder has a decent collection of cars in all shapes, sizes and eras. Personally, I’ve always loved that Bertone angular style such as the Carabo, Countach (without the spoiler!) and the DeLorean feature.

Photos mostly taken from eBay, where I surf and dream of these beautiful classics which are quickly dying out.

In related news, I saw an Aston Martin today that I didn’t like. Go figure!

Scrapbook 11

May 6, 2011 § 2 Comments

Today’s scrapbook: sketching with a focus on ID.

I think this morning’s warmup will have to be related…

As always, if you’re the creator of any of these please let me know so I can credit. It seems all of the above were in my scrapbook before I started taking names. If you’re looking for people to follow, Spencer Nugent is always awesome and I’ve recently started following Karina Sokolova (Sketchmyworld) on Twitter. Check them out!

Brief Comments on Ad Psychology

May 5, 2011 § Leave a comment

The old adage of course is that “good design is invisible” which I definitely believe in and think designers have kind pushed to the wayside because they want to stand out and be known which really fails to solve the design problem.

But! This post is not about that.

I do spend a lot of time studying and criticizing bad design (which I think is the best way to not repeat those mistakes) but it’s easy to forget to mention the good out there.

Living in Calgary you see SAIT ads everywhere and while I was riding the train the other day I mulled over the tagline they’ve used most: “Get a more rewarding career.” which I like for two reasons. The first is it’s honest. Good design is honest and I think in the increasingly jaded and cynical world we live in, we tend to block out ads that are worded flowery and try to sell happiness and not the product. So, it’s probably more effective to be upfront about it.

The second thing I like is the word “rewarding” there. It’s brilliant in it’s vagueness! That’s the point, really. What is rewarding to you? Do you want money? Excellent, come here and get it with our career training. Could you care less about money and instead want an emotionally satisfying career? Excellent, you can get that here too. It’s a word that means so much to so many people it actually loses meaning since no one can pin down a universal definition, which works perfectly here. The ad doesn’t read “Get a more satisfying career.” nor does it say “Get a better-paying career.” but it says both.

And that, is how you advertise to everyone without diversifying ad campaigns (which cost time, money and brand confusion since multiple ads with multiple market demographics mean less overall repetition of message.)

And that, is really clever.

Where Am I?

You are currently browsing the Generic category at IceCalibre.